The timeless ethnic-wear, handloom saree is a hot favorite among women in the country and outside. With Indians spread out all across the globe, e-commerce is redefining itself as a platform to connect people both locally and globally with India’s inherent arts and crafts, its weaving traditions, and fashion heritage.
There are many Indians who are living abroad but are proud of their Indian roots and they don’t shy away from flaunting its rich cultural heritage by wearing traditional drapes like handloom silk sarees at various events and get together. In fact they also celebrate all the Indian festivals with much fanfare and make sure they dress up in traditional Indian drapes.
In an attempt to invigorate the Indian diaspora across the world and make them feel proud of their roots, E-Retailers like Shatika are dedicated to the task of bringing together, on a giant platform, the dedicated sect of artisan weavers with their impeccable skill sets to meet the expectations of various consumers.
“I want my children and my nephews and nieces, who all take pride in their Indian descent to stay connected to our roots” says Sheetal Patel of London. “E-Retailers like Shatika have really made it possible by offering us the convenience to buy handloom sarees that are 100% genuine and made by artisans from remote corners of India which would not have been possible for us to fetch even if we were in India!” she says.
“Handloom sarees online is a cherished dream which will help keep our next generation engaged with our motherland, without missing out on convenience because lets accept it, this generation will not take the extra effort to keep alive the tradition if it doesn’t come easy to them.”