June 21st 2016 marked a new beginning in the history of Handlooms as celebrated designer Shravan Kumar in association with Novotel Hyderabad Convention Centre & HICC, unveiled his latest couture line up called “An Ode to Weaves and Weavers”, an annual event that not only pays tribute to all the weavers of India but also aims for their upliftment in society.
The fashion show held here saw over 30 supermodels flouncing down a temple-themed ramp, displaying an eclectic range of indigenous Indian weaves, from length and breadth of the country. If that was not enough, eminent Tollywood actors, sports persons and business bigwigs also turned up, dressed in designer handloom finery.
The 34-minute show, that had six segments and over 108 garments, saw an eclectic mix of weaves, all end to end handloom sarees like Khadis, Mangalagiris, Narayanpet, Benaras, Kanchipuram, Chanderi, Paithanis, Salem, Venkatgiri, Uppada and Pochampally from the remotest locations.
Celebrated South Indian actress Anushka Shetty, the show stopper of the show left everybody gaping in awe as she walked the ramp in a black Kanchipuram silk saree with splendid gold zari work on the pallu and contrast blouse.
The designer with a penchant for working with handlooms, Shravan on one occasion said, “Weavers in India, who are the inheritors of an age-old handloom legacy, are unable to survive with the pittance they make. We need to act soon before we lose this rich legacy. Our weaves are our national heritage.”
Praising the efforts of the designer and the weavers in general, the General Manager Mr. Neil Paterson signed off saying, “We feel proud to bring forth on one platform, more than 100 different and rare weaves and pay tribute to the underprivileged weavers of the nation through AN ODE TO WEAVES & WEAVERS – hosted at one of the grandest venues in the region. The fusion of these designs and Novotel’s hospitality will be magical,”