Seematti Beena Kannan Bridal Show 2016 Organized at Gokulam park Hotel and Convention Center, Ernakulam on 8th October 2016 saw some of the best bridal saree collections of designer Beena Kannan till date.
Some of the landmark years of Seematti include 2005, when Shaadi Ki Haveli, a celebration of Indian wedding sarees shook the whole advertising industry, 2006 when Seematti entered the Guiness and Limca book of records for creating the world’s largest hand-woven silk saree (it was 500 meters long), 2007 when Seematti was voted among the top 3 large format stores in India by CNBC – Awaaz Survey and 2010, Seematti centenary year. Beena has a bevy of accolades and recognitions spread over her 35 year career. ‘Life-time Achievement Award’ from Erode-Coimbatore Weavers’ Community, Business Sree Award of India Trade Fair Foundation, The Women of substance Award of the TOI group in 2010. Also to her credit are the best woman Entrepreneur Award 2010 from Fashion Mantra. Over and above these, she has had several recognitions from the Junior Chamber and Natcon Award 1997. Flagging off the celebration at Kochi, Beena Kannan took the celebration to various Indian metros, the Middle East and USA. The centenary celebration fashion show had Sameera Reddy, Sneha and other celebrity models. The Pravasi Kerala Association of North America at Queens New York and Maryland Washington conferred on her the titles ‘Queen of Silks’ and ‘Excellence in Silks’. Beena Kannan initiated the very first ‘design contest for students of fashion’ called Ensemble in 2014-15. The contestants comprised students from all over the world. The Pearl Academy and St. Teresa’s College are a few of the winners in 2014 & 2015. Beena Kannan’s brain child concept ‘customer as model’ has entered the 3rd edition in 2016. The communication featuring actual customers lend credibility and authenticity to the Brand Seematti. The Banarrasi – Kancheepuram 2016 campaign involves Seematti’s clients from all around the world. Beena’s Bridal Shows are much awaited events conducted alongside Ensemble, every year from 2014. Celebrities like Mandira Bedi, Urmila Matondker, Sneha, Rima Kallingal, Deepika Padukone, Jacqueline Fernandez, Liza Haydon, Sameera Reddy and Sonali Bendre have been either ambassadors or show-stoppers in Seematti’s communication and Fashion shows from 2006-2015. Kamala Das (Madhavikutty) wrote on Beena “She has institutionalized textile retailing in South India like no other. Subrato Bagchi of Mindshare considers Seematti a case study material in successful retail scaling up. Prema Manmadhan of ‘The Hindu’ considered her, the fashion ‘Trendometer’, in bridal sarees.