The saree is indeed without doubt a garment of style and grace. The saree needs no measurement and is a seamless source of femininity unbound. We at Shatika love tradition and are proud to be associated with handwoven sarees. In the past women were very creative with their sarees, they would think of ways of using the pallu, decorate themselves with flowers and spun their own wonders. Of course the royalty were pampered then and are even today. Today its money power, the new class bar. Things are easy now, we have weavers spread across the vast network of our country and we can buy which ever weave fancies us. Today online shopping makes so much sense, you can buy saree online you like, at a click at your convenience!.
The Glorious Past
The Manchester of India boasts of very many fine cotton mills. Coimbatore was also known as Kovai. It is a two tier city and selected to be a smart city by Prime Minister Modi. It is surrounded by the vast Western ghats and by Kerala at its border so it has a large eco-sphere. The river Noyyal has been kind to its industrial and farming needs. It is the second largest city after Chennai. So therefore the weaving and the handloom sector are super active. Way back Coimbatore, was a major contributor to trade which existed because of the ancient Roman trade route that extended from Muziris to Arikamedu. The trade, it appears, was seductively profitable and worth the risk. As the Vienna Papyrus, a rare document discovered about two decades back revealed that the trade between Muziris and Alexandria, was so well worked out and traders from both sides went to great lengths to secure it. The ships that were used were not fast but safe. So a city with an illustrious past is today a weaving centre and a industrial pump centre!
Cotton that is used for weaving in the Coimbatore sarees is of a very superior quality so therefore the sarees are treasured and bought again and again. The textile boom post independence, in the early nineteenth century was due to the decline of the cotton industry in Mumbai. Coimbatore flourished because of its thriving cotton fields. There was a rise in the sales of its own cotton sarees and silk sarees. A new variant, the silk cotton mix called Coimbatore sico sarees have also flooded the market. The Coimbatore sarees have brocaded borders and pallus. The fine and light cotton sarees are plain but have designs on the pallu. Stripes are also often seen on the sarees. The silk sarees have thread and zari work and colourful woven borders.
The Coimbatore sico sarees are also very popular. Shatika is proud to have in its fold, all the jewels of Coimbatore. We may not be on the Roman Trade Route but we are online!