Pochampally, a cluster of 80 villages, has traditional looms, whose pattern and designs are centuries-old. Today this Silk City, which is more of a cottage industry, is home to more than 10,000 weaving families in 100 villages. The fabric is marketed through the cooperative society, many other linked organizations, the master weavers and the business houses in Pochampally. We at Shatika also sell a lot of Pochampally sarees. The government helps in the sale of handloom products. The government in 2010 divided the belt into two clusters Pochampally 1 and Pochampally 2, and has proved that because of its unique efforts the weave has undergone a change and achieved a certain of propriety. Efforts are on to revive the dying art.
Andhra Pradesh is one of the ancient Ikat weaving centers in India, along with Gujarat and neighbouring Odisha. Locally, Pochampally Ikat is known as Pogudubandhu, Chitki and Buddabhashi in Andhra Pradesh where it is produced, in other parts of India it is popularly known as Pochampally, named after one of the village where it is produced. It has its own unique character of design, different from other Ikat producing areas in India. The weaving centers during ancient period were in Chirala and Jentrpeta towns situated between Vijayawada and Chennai but was discontinued for various reasons. Today, most of weaving takes place in Pochampally village where there are over five thousand looms producing this textile. It has found place in UNESCO tentative list of world heritage sites as part of “iconic saree weaving clusters of India”. We at Shatika also have a huge demand for this saree and it is truly one of the many gems of the state of Andhra Pradesh. We are celebrating our anniversary with a salute to each handloom saree. We are proud to be one!
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